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If you run a cafe, salon, or small retail shop in New Zealand, you’ve probably heard people talk about “loyalty programs.” Some businesses embrace them enthusiastically. Others shrug and say, “It’s just a nice-to-have. If I skip it, I save cost.”

Why It’s Time for New Zealand Businesses to Move On from Physical Loyalty Cards

Walk into any busy café in Aotearoa and you’ll still see it: a little stack of cardboard punch cards by the till, or a box of plastic loyalty cards behind the counter. It feels familiar. But familiarity can be expensive. Between printing, reprints, lost cards, staff time spent searching names during rush hour, and missed insights, physical loyalty cards quietly tax your margins.